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PARTICIPANTS & WINNERS 2015
Rider 1991
CategoryКОНЦЕПТ ДИЗАЙН
Designed By:Nazar Malets (Назар Малець)
Commissioned by:GM design group and Zavodshop
Country by:Ukraine

Rider1991 is the first wrist designer watch in Ukraine developed by Ukrainian designers. This is the main feature and advantage of Rider1991. The key features and advantages of Rider1991 watch are the following: · minimalistic modern original design based on motorbike culture, first of all on Cafe Racer, street racing in London in the 60s of the last century · the idea of ​​free movement in general and young modern Ukraine in particular is behind the design of watches (motorbike is a symbol of free movement), behind its name (Rider - traveler, 1991 - the year of Ukraine's independence) and the concept of further watches promotion including the elements of modern Ukraine image formation in the world · convenient, stylish and functional accessory designed in several variations of the dial (copper, steel with black finish and aluminum inner ring and fittings) and straps (metal Mesh strap, classic leather and NATO strap in different colors) · a recessed into the case crown that resembles a diamond shape of the motorcycles throttle sticks. The crown is the main emphasis of the watch case design · practical solutions for the lugs which makes it easy to change the straps · swiss movement Ronda with three arrows and waterproof 5atm/m · mineral glass with sapphire coating · high quality of materials (stainless steel, leather) · reasonable price (estimated retail price is 200 euros) Additional features and advantages of watches Rider 1991: · original pack holder is convenient to transport watches, to store them and to travel with them. · elements of visual style and promotion items accompanying the watches (warranty card and badge insert). They are designed to popularize Ukrainian design in the world (in the countries of sale) and to contribute the building of new image of Ukraine abroad. It will be initiated one year Motorcycle tours in Ukraine with famous Ukrainian photographer and blogger who will carry live broadcasts, tell and write stories about Ukraine today, make photos and post it in social networks. The best photos from this trip will appear in badge insert for every watch and become part of the visual materials and content of Rider1991. · special innovative application that allows using the services of Rider1991 and many additional services without unnecessary paper materials directly on the smartphone.